Nash Subotic is the Founder and CEO of WestPac Wealth Partners, a national wealth management firm serving more than 40,000 clients across nearly 15 states with over $5 billion in assets administered. He founded WestPac in 2007, before the global financial crisis, with a vision to create a firm where entrepreneurs work with entrepreneurs, and since then, the firm has grown from a three-person startup into one of the fastest-growing financial firms in the United States.
Today, WestPac is home to more than 375 professionals and oversees $5.37 billion in assets under administration, over $227 million in recurring in-force premium, and $26 billion in life insurance face amount. Nash is deeply committed to helping financial advisors reach their full potential through the firm’s proprietary Blue Ocean strategy and team-based infrastructure. In 2025, that vision contributed to a historic milestone, with 10 WestPac advisors recognized on the Forbes Top 100 and Best-in-State lists.
Nash’s journey to building WestPac began long before 2007. He came to the United States at age 13 as a refugee of the Bosnian civil war with $50, a basketball scholarship, and no English. That experience shaped his belief in personal responsibility and becoming the master of one’s own destiny, a philosophy that continues to guide his leadership today.
At the core of WestPac is a people-first culture and a philosophy of Life-Work Integration®, helping entrepreneurs, professionals, and families align their business, personal, and financial lives to make smarter decisions for the future. This commitment has earned WestPac national recognition, including being ranked the #1 Best Workplace in Financial Services & Insurance™ by Fortune and becoming a seven-time Great Place to Work® Certified company.
Outside of work, Nash enjoys sports and traveling with his wife, Marija, and their two children.
Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). OSJ: 5280 Carroll Canyon Rd, #300 San Diego, CA 92121 619.684.6400. Securities products and advisory services offered through PAS, member FINRA, SIPC. General Agent of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. WestPac Wealth Partners, LLC is not an affiliate or subsidiary of PAS or Guardian. Insurance products offered through WestPac Wealth Partners and Insurance Services, LLC, a DBA of WestPac Wealth Partners, LLC. CA Insurance License #0F93109 | 7199390.3 Exp. 03/28 | 1Represents in force cash values for life insurance, and market values of all securities accounts. Market values of securities accounts are subject to significant changes due to market conditions. The values provided should not be used in making a determination on the quality of services provided by representatives at this agency. Total premium represents Life and DI only - no LTC as of 2/28/25. Represents all Life claims paid from 2008- December 31st 2025 and Disability claims paid from 2007-December 31st 2025.