Chat with us, powered by LiveChat
Broker Check
Diego Villicaña Franco

Diego Villicaña Franco

Managing Associate

707.239.1715

Diego.VillicanaFranco@westpacwealth.com

As a first generation American raised by a mechanic and a housekeeper, financial planning was not something that was talked about growing up.


That perspective shapes how our team works with clients today.


Our team works with individuals, families, and business owners who want to feel more confident and organized when it comes to their finances. For many, it is not about a lack of effort. It is about a lack of clarity and coordination. Different accounts, different strategies, and different decisions made over time can create a financial picture that feels unclear or difficult to manage.


Our role is to simplify that.


We help clients bring everything into one place, creating a more cohesive approach to investing, protection, and long term planning. The goal is not just growth. It is clarity, balance, and the ability to make decisions with confidence.


We take a collaborative approach and work alongside a broader team so clients have access to the right experience as their needs evolve. This allows us to focus not just on individual decisions, but on how everything works together over time.


Clients appreciate having a steady point of contact who can help them think through decisions, stay accountable, and adjust as life changes.


Diego works closely with clients who are building momentum in their financial lives and want a clearer path forward. He focuses on making conversations approachable, practical, and centered around progress and sustainability rather than perfection.


Outside of work, Diego enjoys staying active through fitness and basketball and values routines that promote consistency and discipline, both personally and professionally.


It is about finding small, repeatable wins that build toward the life clients want, rather than chasing moments that leave them exposed.

Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. WestPac Wealth Partners LLC is not an affiliate or subsidiary of PAS or Guardian. Insurance products offered through WestPac Wealth Partners and Insurance Services, LLC, a DBA of WestPac Wealth Partners, LLC. CA Insurance License Number - 0M37214. | 8878492.1 Exp. 04/28